Privacy policy
Last Updated: September 2026
LILYMARE LLC (“Lilymare,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.lilymare.com, join our mailing list, contact us, or otherwise interact with our website and services.
1. Information We Collect
We may collect information that you voluntarily provide to us, including:
Email address
Name and contact information, if you contact us directly
Information you provide in connection with press, wholesale, partnership, or other business inquiries
We may also automatically collect certain technical information when you visit our website, such as:
- IP address
- Browser and device type
- General location information
- Pages viewed and interactions with the website
- Cookies and similar technologies
Our website is hosted through Shopify, which may process certain personal data when visitors interact with Shopify-powered websites.
2. How We Use Your Information
We may use the information we collect to:
- Provide and operate the Lilymare website
- Manage our pre-launch and marketing communications
- Send brand updates, collection announcements, launch information, and
- invitations where you have chosen to receive them
- Respond to inquiries and partnership requests
- Improve our website, content, and user experience
- Monitor website performance and analytics
- Protect against fraud, misuse, or security threats
- Comply with legal obligations
You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails.
3. Cookies and Analytics
We may use cookies and similar technologies to operate the website, understand how visitors use it, and improve the experience.
We may also use third-party analytics or marketing tools, including services provided by Shopify, Google, or other providers.
Depending on your location, you may have the ability to manage or opt out of certain cookies or tracking technologies.
4. How We Share Information
We do not sell personal information for money.
We may share personal information with trusted service providers that assist us in operating our website and business, including:
- Shopify and website hosting providers
- Email and marketing platforms
- Analytics providers
- Professional advisors
- Service providers supporting our business operations
These providers may process information only as necessary to perform services for us or as otherwise permitted by law.
We may also disclose information where required by law or in connection with a corporate transaction, such as a merger, acquisition, restructuring, or sale of assets.
5. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to comply with legal, accounting, or business requirements.
6. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including the right to request access, correction, deletion, or information about how your data is used.
Certain U.S. state privacy laws, including California law, provide qualifying consumers with rights concerning access, deletion, correction, and certain forms of sharing or sale of personal information.
To submit a privacy request, contact us at:
contact@lilymare.com
We may need to verify your identity before completing certain requests.
7. Children’s Privacy
Our website is not directed to children, and we do not knowingly collect personal information from children in violation of applicable law.
8. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no method of transmission or electronic storage is completely secure.
9. International Visitors
If you access our website from outside the United States, your personal information may be processed or stored in the United States or other countries where our service providers operate.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.
11. Contact Us
For questions about this Privacy Policy or our privacy practices, contact:
LILYMARE LLC
Florida, United States
contact@lilymare.com